
In this article
The Laifen SE hair dryer has officially landed in Australia and not with a whisper. Sleek, striking, and unapologetically unconventional, it arrives in a spectrum of unexpected colors and tactile finishes, inviting users to bypass the bland and choose a styling tool that feels as individual as they are.
Beyond aesthetics, the SE is calibrated with surgical precision, marrying rapid airflow with exacting temperature control, all without the usual sonic assault. This review unpacks the device in full: not a sales pitch, but a considered look at how design, power, and user experience intersect in a product that’s quietly rewriting the hair care playbook.
More colors to pick up! - Laifen SE wonders
Laifen has quietly shelved the grayscale status quo of personal care tech and introduced a palette that reads more like a design manifesto than a product line.
At au.laifentech.com, you are now greeted not by one or two predictable variants, but by an almost defiant range of tones: Matte Green, Pearl White, a quietly luminous Silver Blue, and the unexpectedly tactile Pink, whose soft-touch material feels more skincare than hardware. Each finish tells its own story not as an accessory to function, but as part of a deliberate strategy to upend how consumers think about everyday devices.
Features of Laifen SE
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High-speed brushless motor: Operating at 105,000 RPM, the Laifen SE delivers a powerful airflow of 21 meters per second. It cuts drying time compared to traditional hair dryers.
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Smart temperature control: Equipped with an intelligent microprocessor, the dryer adjusts airflow temperature 50 times per second. It motivates consistent heat levels to protect hair from damage.
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Negative ion technology: Emitting up to 200 million negative ions per cubic centimeter, the Laifen SE effectively reduces frizz and enhances hair shine by neutralizing static electricity
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Lightweight design: Weighing just 407 grams without the cord, this dryer is designed for comfortable use, minimizing wrist strain during prolonged styling sessions.
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Magnetic styling nozzles: The Laifen SE includes two magnetic nozzles—a diffuser for defining curls and a smooth nozzle for everyday styling.
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Three heat settings with temperature cycling mode: Users can choose from hot, warm, or cold settings. Additionally, a long press activates the auto-cycling mode, which alternates between warm and cool airflows every few seconds to prevent heat damage and provide a comfortable drying experience.
Laifen SE VS Laifen Swift Special
In the evolving landscape of hair care technology, Laifen offers two notable models: the Laifen SE and the Laifen Swift Special. What are the differences?
Feature |
Laifen SE |
Laifen Swift Special |
Motor speed |
105,000 RPM |
110,000 RPM |
Airflow speed |
21 meters per second |
22 meters per second |
Temperature control |
Smart temperature regulation, adjusting 50 times per second to prevent heat damage |
Smart temperature control, adjusting 100 times per second for consistent heat management |
Negative ion emission |
Up to 200 million negative ions per cubic centimeter to reduce frizz and enhance shine |
Up to 200 million negative ions per cubic centimeter for smooth, shiny hair |
Weight |
407 grams (excluding cord) |
407 grams (excluding cord) |
Included attachments |
Smooth Nozzle and Diffuser Nozzle |
Smooth Nozzle, Diffuser Nozzle, and Concentrator Nozzle |
Price |
$199.99 AUD |
$239.99 AUD |
Laifen SE protects hair - Why
Not with vague promises. Not with spa-day semantics. But with hardware-level intervention: an alliance of speed, science, and subtlety.
It thinks faster than you blink
Fifty times a second, the Laifen SE checks its own temperature. Not once per use. Not once per strand. Fifty times. Every second. It's the difference between blindly blasting your hair and actively guarding it from thermal chaos.
It floods your hair with invisible calm
200 million negative ions per cubic centimeter. I’s a literal ion cloud designed to close the cuticle, cancel static, and bring frizz to heel without a single scream. You feel it as gloss. As slip. As that rare moment when your ponytail actually listens to you.
It moves like it knows you're late
At 21 meters per second, the airflow is efficient. You’re not frying your hair to dry it. You’re giving it a five-star exit strategy. Less time under heat equals less cumulative damage, and less damage equals finally growing your hair past your shoulders without it looking like a Brillo pad.
Attachments

Smooth nozzle
It arrives as the default, and not without reason. Narrow, focused, and held in place by a magnetic system that refuses to budge under pressure, the smooth nozzle is not merely for straightening. It channels air like a jet exhaust.
Diffuser nozzle
Then there’s the diffuser: a broader, more deliberate instrument. It softens the airflow, redistributes the intensity, and allows curl patterns to form without disruption. Not an afterthought. It is shaped to cradle curls in suspension, encouraging definition without disruption.
How to blow out your hair naturally
Below is a pared-down protocol, stripped of filler, and aligned with what the Laifen SE was built to do: respect the structure of your hair while accelerating its dry time.
Step 1. Begin at the threshold
Don’t reach for the dryer the moment you step out of the shower. Let the hair sit. Ten, maybe fifteen minutes. Pat with a towel (never rub), and let gravity take the first shift. Over-drying from a saturated state is where damage compounds.
Step 2. Set the temperature
Toggle to medium heat. Not high. The SE’s thermal sensor reads the airflow temperature 50 times a second. Trust that. You’re not chasing speed here; you’re preserving moisture. The medium setting provides just enough energy to smooth without strip.
Step 3. Use the smooth nozzle
Attach the smooth nozzle and point downward, always. Not because of a trend. Because of the cuticle. Heat rising against the grain lifts it. Heat flowing with it seals it.
Step 4. Section sparingly. Move constantly.
No need for clips, clamps, or a salon grid map. Just separate with your fingers and work in motions. Never hover. Keep the dryer moving. The SE’s weight distribution makes this easier than it should be. Use that to your advantage.