I ABSOLUTELY love this hair dryer! It's easy for me to use on myself and my toddler (also the noise level is MUCH quieter and better for my little one too!). Thank you so much Laifen!!!
Free delivery Australia-wide for orders over $79
The SE high-speed hair dryer is powered by Laifen's proprietary 105,000 RPM¹ brushless motor, delivering fast drying at an affordable price. Its innovative Temperature Cycling Mode² protects your hair from heat damage, while the 3-LED ring allows you to check the temperature setting at a glance. The Swift SE also comes with two magnetic nozzles, perfect for styling both curly and straight hair.

| Product | High-Speed Hair Dryer |
| Brand | Laifen |
| Model | SE |
| Rated Power | 1400W |
| Rated Voltage | 240V (not dual voltage) |
| Unit Dimensions | 277*70*89mm |
| Net Weight | 407g/0.89lb/14.35oz (w/o cord) |
| Wire Length | 2.5m/8.2ft |
| Buttons |
1. On/Off, Speed grades 1, 2 2. Temperature hot/warm/cold; Long press for auto-cycling |
Pay with ease
| Shipping | Orders are usually delivered within 2-7 business days*. Remote and regional areas, as well as peak seasons will take longer. Free Shipping for orders over $79. Read our full shipping policy here. |
| Returns | If you’re not 100% in love with your new Laifen, send it back within 30 days for a full refund — no questions asked. We’re that confident that this is the best dryer you’ll ever use. Read our full returns policy here. |
| Trusted Delivery |
Australia Post
|
Overall rating: 4.7 / 5 from 751 reviews.
I ABSOLUTELY love this hair dryer! It's easy for me to use on myself and my toddler (also the noise level is MUCH quieter and better for my little one too!). Thank you so much Laifen!!!
Gabriela R. 5/5 Verified
Absolutely obsessed with this hair dryer!! I’ve been wanting to get one since before Christmas time and finally bit the bullet and ordered one after having the same hair dyer for 10 years!!
Kassie M. 5/5 Verified
This is the BEST blow dryer I’ve owned! I love everything about it! Its magnetic attachments are brilliant! I have curly hair and the diffuser is a game changer!
Heather P. 5/5 Verified
I live in a high humidity area of Texas and have naturally thick frizzy (now grey) hair. For years I have struggled to keep my hair straight. My new Laifen SE · High-speed hair dryer solved that problem from the first day I used it. With less heat and more wind I get a perfect blow-out style every morning. I love it!! The dryer is smaller, lighter and so easy to manage. I am so happy, finally...... after 64 years.
Barbara F. 5/5 Verified
I love my new Laiffen Blow Dryer. I have been a hair stylist for 30 years and this is by far the best blowdryer I have ever used. It is lightweight. Dries the hair faster and with less frizz.
Susan C. 5/5 Verified
Beautiful look and feel, great hand (how the dryer feels in my hand while in use) … light weight, controls cannot accidentally get changed … smart! I would have given 5 stars if the low air flow setting was more gentle for styling bangs.
Tracy W. 4/5 Verified
Bought for my cabin…better than dyson hairdryer!! Beautiful colors too!! — Nancy
Nancy W. 5/5
I have had one for about a year so I ordered my daughter one for Christmas. Love it.
Angela M. 5/5 Verified
I absolutely loooove this curling diffuser. It’s pink it’s perfect has the right temperature for my curly heads ! It’s just amazing ! Definitely worth buying go get yours today 💗
Daliny G. 5/5 Verified
As a new cosmetologist out of school this is a great purchase! My cat loves it too 😂 I also have bioionic hairdryer as well it is definitely worth the price performance looking forward to post on my beauty page: kissbeybeauty , open to PR pacages @lainfen and corporations on my 7-8k tiktok page 🫶🏻
Beyza B. 5/5 Verified
I like the cute pink color
Linh B. 5/5 Verified
Compact enough to travel with but powerful enough to use every day. I love how quickly it dries my thick hair, and it’s much quieter than other hair dryers I’ve used. It’s also very stylish! 📢
Cassie F. 5/5 Verified
Absolutely IN LOVE with this hairdryer. What an improvement from my old, clunky, and loud one. This thing is so quiet and so sleek and small. Also comes in these beautiful colors. I also love that you can see the temperature color on the back of the head.
Rebekah G. 5/5 Verified
Ich bin mit Laifen Fohn sehr zufrieden. Ich benutze Diffusor fur meine Locken und habe ich bemerkt dass ich deutlich weniger Frizz habe. Trocknet die haare auch schneller. Wurde ich nur weiterempfehlen. Soll man nur aufpassen dass Diffusor zu heiß wird und nicht anfassen.
Tamar S. 5/5 Verified
This hairdryer is so easy to handle and lightweight! With all of the settings it makes drying my hair a breeze! Very happy I chose this one!
Nova W. 5/5 Verified
Powerful and fast drying, Efficient and energy-saving, Versatile with heat, cold, and ionizing settings, Easy to use and handle.
Alina S. 5/5 Verified
Very happy with the purchase! Item was nice looking, functional and lightweight. It is easy to use and clean too!
James S. 5/5 Verified
Amazing dryer! Worth the cost. Love this cute pink! 😄
Willa A. 5/5 Verified
Impressive drying speed. Delivery was fast, and the customer service rep was very helpful.
Liam C. 5/5 Verified
Por las características de este secador decidí comprarlo y lo compre desde Colombia. Realmente me ha gustado mucho es lindo, móvil, y además no hace tanto ruido. Algo que también me gustó es que siempre que tuve dudas me comuniqué vía correo electrónico y siempre resolvían mis dudas. Estoy feliz con mi compra!
Camila P. 5/5
Super satisfied with the product, superb performance.
Winnie Z. 5/5 Verified
Love the color and the performance. Powerful and save lots of time. Hair not fizzy after blowing.
Kelly Y. 5/5 Verified
I have loved the blow dryer so far (:
Autumn S. 5/5 Verified
Super leve de secagem r��pida e n?o deixa queimar o cabelo adoro!!
Daniela R. 5/5 Verified
I'm really loving it! ❤️ Best purchase ever for my curly hair! 😍
Marta M. 5/5 Verified
Pretty good dryer for the price. It’s powerful, quiet, and leaves my hair looking shiny and smooth.
Owen G. 5/5 Verified
Incrivel! Seca muito rapido o cabelo, para quem tem muito cabelo e maravilhoso!
Rafaela G. 5/5 Verified
The SE doesn’t disappoint!! Closest dupe to Dyson I could find and can’t beat the price. Dries my thick medium length hair in under 10 mins. Hair is soft and shiny, no frizz. I especially like that you don’t feel it overheating and love that you can push the button to toggle between the 3 heat settings. Super lightweight and not too loud. It’s powerful! I bought the pink and it’s super cute! Only con is the cord is a bit short.
Jennifer T. 5/5 Verified
J'ai beaucoup entendu parler ca et je suis tentee de commander pour tester mes cheveux boucles/frises qui sont difficiles a definir belles boucles sans frisottis et aussi manque de volume. Du coup, j'ai teste et incroyable ! Super satisfaite sur la rapidite livraison et sans abimer le colis. Merciii 😍
Valerie B. 5/5 Verified
Best hairdryer!
Laura I. 5/5 Verified
It was good
Paris R. 5/5
By far the best hair dryer I've ever owned!! I have long wavy hair and the Laifen SE dries it in half the time. The Temperature Cycling Mode leaves my hair looking healthy and shiny without the frizz. I love that the diffuser attaches with a magnet instead of snapping onto a plastic rim that inevitably breaks. Another huge plus is that the air inlet is at the base of the handle where my long hair cannot get sucked it in. It is not silent, but the noise is quieter and more pleasant than a typical dryer. Customer Service far exceeded my expectations. They couldn't have been nicer or more helpful, and clearly prioritize customer satisfaction!
Laura 5/5
Wow! I had no idea how badly I needed a new hairdryer till now! I have been using different one till recently wouldn't latch on anymore. This Laifen Hair Dryer SE is so good! I have no frizz in my curls and just felt like it didn't take much damage from the heat. I love how light this hairdryer is, and the fact that it comes with all the extension pieces you could need is such a bonus! I used the diffuser attachment with medium heat finished with a cool blast here.
Thecozymaplelife 5/5 Verified
I’ve only had this for less than a week but so far I love it. I have curly hair and hate diffusing it. It’s uncomfortable and takes too long. I read other reviews stating this dryer dries much faster and it’s true! It’s also so sleek and light weight. Much better than my bulky dryer I had before. I also love the color! I think my favorite part though is that the difusor attaches to the dryer MAGNETICALLY!!! It’s amazing. I definitely recommend. OH and the packaging is spectacular.
Stephanie T. 5/5 Verified
This is a near exact dupe for the dyson dryer at 1/4 of the cost. I have just received it today, and was very impressed with how quiet it is. I have a 5 year old with autism and he is deathly afraid of blow dryers and the sounds they make. Since this sounds very different, he was not afraid, but cautious. I was however a bit disappointed in how flat my curls came out. I am going to guess that there's a learning curve to this, but my 2c/3a barrel curls and waves are used to very large, very rounded bowl type diffusers, so I am sure I need to get used to the way this diffuser and heating system works, as uts very different from a traditional dryer and diffuser. I will say it dried my 1.5 inch beyond my shoulders length hair in about 15 minutes which is very fast. I give this a 4 star rating, simply because of the fact that it does have quite a learning curve, and it's going to take getting used to. But overall, my hair felt soft and less damaged. I used all of the usual tricks for defined curls with volume, but without frizz, but, I was left with either no curls or very flat hair. But, I chalk that up to not practicing enough!
Renee C. 4/5
I. Am. Obsessed. I am 34 years old and I’ve been using $25 hairdryers for the entirety of my life. I only wash my hair a couple of times a month and that’s perfect for me. I have wavy/curly hair and when I do wash it, I like to do my routine to make it look nice, including diffusing. When I tell you this hairdryer is perfect for that, I mean it. I have been considering buying a more luxurious/high-end hairdryer for a couple of years, but just could not stomach the price of something like a Dyson. However, after reading the reviews on this baby, the price seemed worth every penny – it was. I would buy it five times over. Don’t hesitate. Just purchase it. You will not regret it. It is so lightweight, so quiet and so easy to use. The magnetic attachments? Genius. Also, the automatic setting that fluctuates between hot and cold air? Incredible.
Kelsey C. 5/5
so far my experience has been great it doesn’t burn or damage my hair. I am very happy that I made the choice to buy this hair dryer and I am going to recommend it to my friends and family since I’ve been using it my hair fell is full sticker and healthier.
Samantha S. 5/5 Verified
This is definitely the best hairdryer I have ever owned. I love how fast it dries my curly hair and how lightweight it is. It does not overheat at all, even when I use it for a long time, and the feature of the heating lights gives it a nice touch. It is the perfect size to use on my travels, and overall, I am happy with my purchase!!
Daniela 5/5
Hair dryer is surprisingly very Powerful and fast drying. Definitely better than my expectation.
Yvonne L. 5/5 Verified
I love it! Worth every penny, very elegant packaging. very good material, very low sound comparing to the regular hair dryer, fast drying i didn’t regret it
Amira A. 5/5
105,000 RPM
21m/s Airspeed
PC
Max Power 1400W
50 times/s Smart Temperature Control
110,000 RPM
22m/s Airspeed
Nylon + Fiberglass
Max Power 1400W
100 times/s Smart Temperature Control
100,000 RPM
19m/s Airspeed
PC
Max Power 1400W
50 times/s Smart Temperature Control
Laifen offers a 2-year limited warranty for the hair dryer products (Laifen Air is covered by a 12-month limited warranty). Within the warranty period from the date of purchase, if your product fails to function properly due to material or workmanship defects, we will provide repair or replacement services. Please note that depending on the availability of stock, the replacement unit may come in a different color or be an equivalent model. Warranty is only valid in the country or region of purchase.
Please note that all Laifen hair dryers are not dual voltage. The voltage cannot switch between 110V & 220V, even with an adapter.
Laifen Swift: This is the original high-speed hair dryer model that offers powerful drying power (includes 1x Smooth Nozzle).
Laifen Swift Special: Identical in performance to the Swift, but includes the full set of attachments (1x Smooth Nozzle, 1x Diffuser Nozzle, and 1x Concentrator Nozzle).
Laifen SE: Incredible hair drying and styling power, now in soothing Morandi tones (includes 1x Smooth Nozzle and 1x Diffuser Nozzle).
The Smooth Nozzle produces a smooth and manageable airflow that helps eliminate frizz and leaves hair smoother after styling.
The Diffuser Nozzle evenly disperses the airflow, allowing for natural hair drying, which helps reduce frizz and enhance curly hair styling. The comb's longer teeth provide deeper penetration into the hair for better styling.
The time³ it takes to dry depends on your hair type. For short hair you can fully dry in as little as 2-3 minutes. If you have longer hair (shoulders & down) it typically takes around 5-12 minutes for a complete dry. If you decide to dry your hair using our diffuser attachment it can take a little longer.
Laifen SE on its own weighs less than 1lb (407g⁴ to be exact). For reference of how light this dryer really is, it is around the same weight as a paperback book or a small tablet.
With regular use of about 10 minutes every day, your Laifen SE will last for up to 16 years⁵. That’s a lot of great hair days!
Laifen hair dryers have a maximum temperature of 85°C to ensure your hair and scalp are safe. However, we still recommend that you keep the nozzle of the hair dryer at an appropriate distance from the hair, at a distance of about 15 centimeters. Choose an appropriate temperature and move the hair dryer from side to side while drying.
Get fast, free delivery. And be ready to enjoy the upgraded hair-drying experience - 100% risk free.
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